Free sample · NASCLA Commercial

Try a full lesson: Markup versus margin: pricing a bid

This is a complete lesson from the course (module 12 of 12, Subject area SA.12), followed by 10 practice questions with full explanations. Nothing to sign up for.

What this lesson covers

Procurement and Contracting Requirements is the largest subject area on the NASCLA Commercial General Building exam: 31 of the 115 scored questions. A good share of it is business arithmetic, and the single most common trap is confusing markup with margin. This free lesson teaches the difference, the four formulas that convert between them, and how to price a bid in layers. If you can do these, you can answer these questions faster than any lookup.

The book to tab for business arithmetic is the NASCLA Contractors Guide to Business, Law and Project Management. But you should not need to open it for these questions: learn the formulas.

The idea in one line

Markup is measured against cost. Margin is measured against price. The dollars of profit are the same; only the base changes. Because price is bigger than cost, the margin percentage is always smaller than the markup percentage for the same dollars.

The four formulas

You knowYou wantFormula
Cost and markupPricePrice = cost x (1 + markup)
Cost and marginPricePrice = cost / (1 - margin)
MarkupMarginMargin = markup / (1 + markup)
MarginMarkupMarkup = margin / (1 - margin)

Write percentages as decimals: 20% is 0.20.

Step 1: price from a markup

A contractor's estimated cost for a tenant build-out is $250,000 and the company marks up cost by 20%.

  • Price = 250,000 x 1.20 = $300,000.
  • Profit = 300,000 - 250,000 = $50,000.
  • Margin = 50,000 / 300,000 = 16.67%.

Check with the conversion formula: 0.20 / 1.20 = 0.1667. Same answer.

Step 2: price from a margin

The same contractor wants a 20% margin instead.

  • Price = 250,000 / (1 - 0.20) = 250,000 / 0.80 = $312,500.
  • Profit = 312,500 - 250,000 = $62,500.
  • Check: 62,500 / 312,500 = 0.20, a 20% margin. And as a markup, 62,500 / 250,000 = 25%, which matches 0.20 / 0.80 = 0.25.

The gap: marking up by 20% when you need a 20% margin leaves the bid at $300,000 instead of $312,500, short by $12,500.

Step 3: convert between the two

Two quick conversions to practice until they are automatic:

  • A 25% markup is a margin of 0.25 / 1.25 = 20%.
  • A 10% margin is a markup of 0.10 / 0.90 = 11.11%.

Check the first in dollars: cost 100, price 125, profit 25; 25 / 125 = 20%. Check the second: price 100, profit 10, cost 90; 10 / 90 = 11.11%.

Step 4: layered overhead and profit

Many bids add overhead first, then profit on cost plus overhead. Apply each percentage to the base the question names.

Example. Direct cost $180,000. Overhead 12% of direct cost. Profit 10% of cost plus overhead.

  • Overhead = 180,000 x 0.12 = 21,600. Subtotal = 201,600.
  • Profit = 201,600 x 0.10 = 20,160. Bid = $221,760.

Check in one line: 180,000 x 1.12 x 1.10 = 180,000 x 1.232 = 221,760.

What it is not: adding 12% and 10% to get 22% and multiplying 180,000 x 1.22 = 219,600. That is $2,160 lower, because the profit was meant to apply to the overhead too.

Step 5: read the question's base

Exam wording tells you which base to use. Look for these phrases:

  • "Markup on cost", "percentage of cost", "marked up by": the base is cost.
  • "Margin", "gross profit as a percentage of sales", "percentage of the selling price" or "of the contract amount": the base is price.
  • "Profit on cost plus overhead": apply after overhead is added.

Common traps

  1. Treating markup and margin as the same. They are equal only at zero.
  2. Subtracting a margin from price to get cost the wrong way. If price is $312,500 at a 20% margin, cost is 312,500 x 0.80 = $250,000, not 312,500 / 1.20.
  3. Adding layered percentages instead of multiplying them.
  4. Forgetting to check. Divide profit by the base the question names. If it matches, you are done.

Try it

The ten free practice questions that go with this lesson use the same formulas with different numbers. Work each one twice: once with the formula, once in dollars.

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Practice set

Print these questions for a class (PDF) Answer key on page 2. Free, no signup.

Pick an answer, then check it. Every wrong option is explained too.

1. Procurement and Contracting Requirements

A job's estimated cost is $150,000. The contractor marks up cost by 20%. What is the bid price?

2. Procurement and Contracting Requirements

A job's estimated cost is $150,000. The contractor wants a 20% margin on the selling price. What is the bid price?

3. Procurement and Contracting Requirements

A contractor marks up cost by 25%. What margin on the selling price does that produce?

4. Procurement and Contracting Requirements

An estimator needs a 20% margin on the selling price. What markup on cost gives that margin?

5. Procurement and Contracting Requirements

A contract price is $500,000 and the contractor's margin on it is 12%. What was the contractor's cost?

6. Procurement and Contracting Requirements

A contractor bids $690,000 on a job it estimates will cost $600,000. What is the margin on the bid?

7. Procurement and Contracting Requirements

Direct cost is $240,000. Overhead is 10% of direct cost, and profit is 8% of direct cost plus overhead. What is the bid?

8. Procurement and Contracting Requirements

An estimator needs a 25% margin on a job costing $360,000 but mistakenly marks up cost by 25%. By how much is the bid too low?

9. Procurement and Contracting Requirements

Which statement about markup and margin is correct for a job that makes a profit?

10. Procurement and Contracting Requirements

A contractor wants $90,000 of gross profit on a job and prices its work at a 15% margin. What contract price does that require?

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